What is World Breastfeeding Week?
World Breastfeeding Week is an annual global initiative, observed from 1–7 August, led by the World Alliance for Breastfeeding Action (WABA) in partnership with frameworks like WHO and UNICEF. Its aim is to champion breastfeeding, highlight its health and social benefits, and encourage supportive environments—in families, communities, workplaces, and healthcare settings.
Why It Matters
- Breastfeeding provides crucial nutrients and immune protection for babies—and lifelong health benefits for mothers.
- It supports infant and maternal wellbeing, contributing to better outcomes worldwide
- Despite its benefits, less than half of infants under six months globally are exclusively breastfed; many stop early due to lack of support
- This week highlights the need for greater awareness, education, and community support
How You Can Get Involved
- Learn about breastfeeding: Discover the benefits and common challenges faced by new families.
- Share your support: If you've breastfed or supported someone who did, sharing your experience can make a huge difference.
- Connect with local services: Look out for antenatal or breastfeeding support groups in Hull or East Riding—many practices and community centres host them.
- Create a positive environment: Encourage workplaces and public spaces to think about support for breastfeeding parents.
